UTM campaign link builder

Create a tagged link for a social post, newsletter or campaign. Keep your existing URL parameters and copy a ready-to-use result.

Free to use · No sign-up · Your inputs stay in your browser

Name your campaign

The example is editable. Use consistent lowercase names and keep personal information out of campaign tags.

Destination URL

Campaign source

Campaign medium

Campaign name

Content label (optional)

Keyword (optional)

Your campaign link

Existing values for these five UTM fields are replaced. Other query parameters and the page fragment are kept.

Copy-ready URL

https://example.com/workshop?plan=starter&utm_source=instagram&utm_medium=social&utm_campaign=autumn-workshop&utm_content=profile-link#dates

Link updates as you type.

What do the tags tell you?

Source names the referrer, such as instagram. Medium names the channel, such as social or email. Campaign keeps related posts together. Content separates placements or creative versions; term can label a paid keyword.

UTM tags label visits to a website with compatible analytics installed. They do not count platform views or install tracking. Open the finished link, verify the destination, then check your analytics setup before sharing widely.

Google Analytics campaign URL documentation

Put the result to work

A practical UTM naming system for social campaigns

Ready to publish? Check Reeling’s supported destinations and publishing requirements, then choose a plan.