# Privacy Policy — Reeling App

> Privacy Policy for reeling.app detailing how we collect, handle, and protect user data across connected social media accounts.

Canonical: https://reeling.app/privacy
Last updated: 2026-11-11

## Product and Acquisition Analytics

We use Umami to understand visits to public pages and actions such as starting sign-in, connecting a channel, opening checkout, and observing an active subscription or successful publication. An observed subscription is not treated as a newly completed purchase. When analytics is enabled, checkout also carries the broad acquisition category and approved landing path so our server can attribute a confirmed payment after Stripe verifies it. These attribution fields contain no raw referral URL or campaign parameters. We also measure public-page loading, layout stability, and interaction responsiveness (LCP, CLS, and INP) with a coarse mobile, tablet, or desktop category. Event payloads exclude email addresses, account identifiers, captions, credentials, and URL query strings. Analytics and checkout attribution respect browser Do Not Track and Global Privacy Control signals, as well as the Umami opt-out.

On public pages and the sign-in page we also use Umami session replay and heatmaps to find where a page is hard to use. A replay rebuilds the page as your browser displayed it, with your pointer movement, clicks and scrolling, and the page address including any campaign parameters in it. A heatmap stores click positions and scroll depth for a page address. Anything typed into a form field is masked in your browser before it is sent. The working area of each free tool and of the API playground is left out of replays, so the text, files and API keys you enter there, and the results built from them, are never recorded. The recorder is not loaded in your signed-in workspace, on an address that carries a sign-in or authorization code, or when Do Not Track, Global Privacy Control or the Umami opt-out is on; opening your workspace from a recorded page loads it again without the recorder. Replays and heatmaps are stored in Reeling’s self-hosted Umami.

## 1. Introduction

Welcome to **reeling.app** ("Reeling," "we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use reeling.app and our social media management platform.

## 2. Information We Collect

- **Personal Information**: Name and email address, encrypted account credentials/tokens for connected social media platforms, billing and payment information (processed by Stripe), and profile metadata.
- **Usage Data**: Privacy-preserving analytics, coarse viewport category, and social media post delivery statuses.

## 3. How We Use Your Information

- Provide and maintain our scheduling, AI storyboard, and MCP services
- Schedule and publish your authorized social media content
- Generate AI-powered captions, storyboards, and spam-check evaluations
- Process subscription payments and manage billing via Stripe
- Send transactional account and publication notifications

## 4. Information Sharing

We share data only with the social media platforms you explicitly authorize for publishing, infrastructure/service providers required to run the platform, and legal authorities when required by law. We do not sell, trade, or transfer your personal information to third parties for marketing purposes.

## 5. YouTube and Google Data

Reeling uses YouTube API Services. When you connect a channel, we access and store its ID, name, handle, and profile image along with encrypted authorization tokens to upload videos at your request or scheduled time. Reeling does not sell Google user data, use it for advertising, or use it to train general-purpose AI models. Reeling’s use and transfer of information received from Google APIs follows the [Google API Services User Data Policy](https://developers.google.com/terms/api-services-user-data-policy), including its Limited Use requirements. You can revoke access in [Google Security Settings](https://security.google.com/settings/security/permissions).

## 6. TikTok and Instagram Data

When you connect TikTok or Instagram, Reeling stores your account ID, handle, name, profile image, and encrypted tokens for the selected project to publish videos you authorize and check delivery status. Disconnecting on the Channels page deletes that project’s saved connection and tokens. Database backups expire after 14 days.

## 7. Data Deletion & Contact

Contact [mariano@reeling.app](mailto:mariano@reeling.app) to request deletion of your stored videos, post history, or account data.

## Related

- [Terms of Service](https://reeling.app/terms)
- [About Reeling](https://reeling.app/about)
- [Home](https://reeling.app/)

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